Atlanta, Georgia — The Virtual People’s Choice Award is officially returning to the Shell Rotella SuperRigs competition, giving owner-operators and long-haul professionals across the country a chance to participate without having to park their trucks at the physical venue. This year's event takes place at the Atlanta Motor Speedway, drawing top work trucks and custom rigs from every corner of the highway network.
For drivers who cannot afford downtime or missed miles to travel down to Georgia, this online platform keeps the tradition accessible. Truckers wanting to enter their prized hardware can upload photos through the official submission portal at super-rigs.mymilesmatter.com. The deadline for all digital entries is May 15 at 4:00 p.m. CT, allowing operators to submit using a smartphone, tablet, or cab computer while resting on a reset.
Shell Rotella has structured the digital contest to accommodate the grueling schedules of working professionals who spend their weeks hauling freight across the interstates. Whether running regional lanes or logging heavy miles as an OTR truck driver, entrants can showcase their customized iron to a national audience of trucking enthusiasts and peers.
What This Means for Drivers
Participating in events like SuperRigs gives independent owner-operators and company drivers valuable recognition for the pride they take in their equipment. Maintaining a top-tier rig requires late nights of polishing, wrenching, and custom fabrication between tight delivery windows. This digital category bridges the gap for drivers currently under load who want representation in major truck beauty competitions without disrupting their weekly dispatch schedules.
Industry Reaction
National custom truck competitions serve as a vital morale boost for an industry facing constant pressure from fluctuating freight rates, rising maintenance costs, and strict compliance demands. Celebrating polished iron and dedicated craftsmanship highlights the deep pride found within the professional driving community. While trucking companies are hiring heavily across all sectors, events of this scale remind the public of the passionate operators keeping the supply chain moving 24 hours a day.
Key Points
- The Virtual People’s Choice Award is back for the Shell Rotella SuperRigs competition at Atlanta Motor Speedway.
- Drivers across North America can submit digital photos through super-rigs.mymilesmatter.com.
- The entry window closes on May 15 at 4:00 p.m. CT.
- Submissions can be completed easily from a smartphone, tablet, or computer while out on the road.
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