Atlanta, Ga — The 43rd annual Shell Rotella SuperRigs is slated for May 29‑31, 2025 at the Atlanta Motor Speedway, bringing the nation’s top trucks and drivers to one of the Southeast’s premier racing venues. The three‑day expo will also feature a pit‑lane style competition where teams race modified rigs against the clock.

Since its debut in 1983, the SuperRigs showcase has become a barometer for equipment trends, safety innovations, and driver talent across the United States and Canada. Hosting the event at a high‑profile speedway underscores the industry’s push to blend performance culture with practical haulage needs, offering a rare glimpse of the rigs that keep America’s supply chain moving. For drivers, the event offers hands‑on training sessions on advanced telematics and electronic logging devices, tools that have become mandatory under recent FMCSA regulations.

Shell Rotella, the event’s title sponsor, will feature more than 150 heavy‑duty trucks, including the latest diesel‑powered models from Freightliner, Kenworth, and Volvo. Representatives from the American Trucking Associations and the Canadian Trucking Alliance are scheduled to speak, while FMCSA officials will hold a brief on upcoming regulatory updates. In addition, Shell Rotella will award a $10,000 scholarship to a student enrolled in a commercial driver training program, reinforcing the pipeline of new talent. The three‑day program includes live demonstrations, a “Best in Show” competition, and networking sessions for owner‑operators and fleet managers.

What This Means for Drivers

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