Miami, Florida — Ryder System announced a limited‑time discount that trims as much as five percent off the sticker price of pre‑owned commercial trucks for qualifying women‑owned enterprises and members of the Women in Trucking Association.
The move arrives as the trucking sector wrestles with a persistent gender imbalance. Female drivers and owners still represent a fraction of the workforce, and the cost of acquiring a reliable used tractor can deter new entrants. By lowering the purchase barrier, Ryder hopes to attract more women to OTR routes, regional hauls, and owner‑operator ventures, directly feeding the pipeline of truck driver jobs that carriers across the nation are scrambling to fill.
Ryder’s promotion runs through the end of the quarter and applies to any eligible pre‑used vehicle in its inventory. Eugene Tangney, vice president of global vehicle sales, framed the offer as a parallel to Ryder’s existing military discount, saying the company wants to “honor women‑owned business in the trucking industry while encouraging more women to get into trucking‑related careers.” Jennifer Hedrick, incoming president and CEO of the Women in Trucking Association, praised the initiative, noting that it “intentionally prioritizes the success of internal skills development and engagement programs that foster female leadership and mentorship opportunities.”
What This Means for Drivers
CDL‑A drivers eyeing a step up to ownership can now negotiate a lower capital outlay, improving cash‑flow projections for a first‑year operation. Owner‑operators who already run a fleet will see reduced replacement costs when swapping an aging unit for a newer, certified pre‑owned model. Fleet managers at small to midsize carriers gain a bargaining chip to expand their vehicle pool without inflating budgets, a crucial advantage as trucking companies hiring intensify competition for qualified OTR truck driver talent.
Industry Reaction
Jennifer Hedrick welcomed the discount, emphasizing that financial incentives are only part of a broader strategy to close the gender gap. “Ryder’s efforts complement our push for mentorship, training, and leadership pathways for women,” she said. Other industry observers note that while discounts help, lasting change will require sustained recruitment drives, FMCSA regulations that support work‑life balance, and mentorship programs that keep women on the road beyond the first hire.
Key Points
- Up to 5% off pre‑owned commercial trucks for women‑owned businesses and Women in Trucking members.
- Offer limited to a specific promotional window announced in September 2026.
- Ryder’s VP Eugene Tangney positions the program alongside the company’s military discount.
- Women in Trucking CEO Jennifer Hedrick cites the discount as a catalyst for broader gender‑diversity initiatives.
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