Waukesha, Wisconsin — Roehl Transportation announced a renewed focus on driver development and expanded fleet options, positioning itself as a leading destination for CDL‑A truck drivers seeking competitive pay and long‑term career stability.
The trucking sector has faced a persistent shortage of qualified drivers, prompting carriers to revisit how they recruit, train, and retain talent. Roehl’s strategy reflects a broader industry trend toward offering more than just mileage: drivers now expect structured training, clear career ladders, and benefits that support their personal lives. By addressing these needs, Roehl aims to attract new entrants and keep seasoned drivers aboard.
Tim Norlin, Roehl’s Vice President of Driver Employment, said, “From day one, we want our drivers to feel supported and empowered. Our programs are designed to help associates start strong, drive ahead, grow their careers, and thrive long‑term.” The company’s fleet roster now includes Home Daily, Regional, Dedicated, OTR, and the innovative HOMEtime PLUS™ lines, giving drivers flexibility to choose routes that match their lifestyle. Pay is structured through the Address‑to‑Address Practical Route Mileage system, which rewards drivers for the miles they actually cover, boosting weekly averages. Weekly earnings can reach $1,300–$1,800+ and are supplemented by health, dental, and vision insurance, a 401(k) with profit‑sharing, passenger and pet policies, paid vacation, holiday time, and 24/7 maintenance support. Modern equipment and a smartphone app keep drivers connected on and off the road. New hires enter the Get Your CDL™ program, which offers paid on‑the‑job training backed by the same resources that seasoned drivers receive. Veteran drivers benefit from a range of fleet choices that allow them to balance home time with higher pay opportunities.
What This Means for Drivers
CDL‑A holders now have a clear pathway to higher earnings without sacrificing home time. The Home Daily and HOMEtime PLUS fleets offer consistent routes that keep drivers near their families while still earning competitive pay. OTR and Dedicated options cater to those willing to travel longer distances for increased mileage and bonus structures. The company’s emphasis on accident‑free mileage milestones—drivers have logged between one and six million miles without incidents—signals a strong safety culture that can translate into fewer claims and lower insurance costs. The 24/7 maintenance guarantee reduces downtime, keeping trucks on the road and drivers earning more.
Industry Reaction
Other carriers have noted Roehl’s approach as a benchmark for driver retention. Industry groups emphasize that comprehensive benefits and clear career progression are key to attracting talent in a market where FMCSA regulations tighten compliance and safety standards. Trucking companies hiring now are looking for models that blend flexibility with financial upside, and Roehl’s package offers both.
Key Points
- Roehl offers Home Daily, Regional, Dedicated, OTR, and HOMEtime PLUS fleets.
- Drivers earn $1,300–$1,800+ weekly with mileage‑based pay.
- Benefits include health, dental, vision, 401(k) with profit sharing, and paid vacation.
- Get Your CDL™ program provides paid training for new entrants.
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