Springfield, Missouri — Prime Inc. veteran driver Dee Sova received the prestigious 2024 John Lex Premier Achievement Award from the American Trucking Associations’ Trucking Cares Foundation for her tireless work supporting women across the freight sector. Sova built a 33-year career behind the wheel, logging more than three million accident-free miles while simultaneously breaking down barriers for female operators entering a historically male-dominated field.
Beyond hauling freight as an OTR truck driver, Sova established "Trucking Diva’s Rock," a digital network designed to give female professionals a collective voice. That online community eventually expanded to include an active YouTube channel, extending practical advice and peer support to drivers navigating long-haul schedules and highway isolation.
American Trucking Associations President and CEO Chris Spear praised Sova's dedication, calling her the real deal due to a personal and professional track record forged over decades on the road. Along with driving commercial motor vehicles safely through every state and weather condition, Sova works as a life coach and mentor, assisting grieving parents and widows coping with personal loss.
What This Means for Drivers
For independent contractors and company drivers alike, Sova's milestone highlights the growing visibility and importance of diverse talent in commercial fleets. Trucking companies hiring today increasingly recognize that peer support networks and mentorship programs directly improve driver retention and highway safety. CDL-A driver candidates searching for inclusive fleets can look to carriers that actively support community leaders and veteran mentors within their driver rosters.
Industry Reaction
National trucking organizations continue to spotlight veteran operators who mentor the next wave of freight haulers. As fleets grapple with ongoing capacity shifts and labor demands, supporting dedicated driver-advocates helps build a stronger foundation for owner-operators and company drivers entering the transportation space.
Key Points
- Prime Inc. driver Dee Sova earned the 2024 John Lex Premier Achievement Award from the Trucking Cares Foundation.
- Sova logged over three million accident-free miles across a 33-year professional driving career.
- She founded "Trucking Diva’s Rock" and its accompanying YouTube channel to support female commercial drivers.
- ATA President and CEO Chris Spear commended Sova's lifelong commitment to the trucking community.
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