Chicago, Illinois — Premier Trailer Leasing announced today it will affix up to 3,000 “See it, Say it, Stop it” decals on its trailers, a move designed to raise awareness about human trafficking across the nation.

The partnership with One More Child follows a meeting between Premier’s CEO Jim AuBuchon and the nonprofit’s leadership. AuBuchon said the company was “determined to do something that will make a difference in the fight against human trafficking.” The decals will carry the National Human Trafficking Hotline number, a reminder that the hotline logged 50,123 signals in 2021, including calls, texts, chats and tips.

Truck stops are common staging grounds for traffickers, who use the long haul routes to move victims for commercial exploitation. By putting the hotline number and a clear call‑to‑action on the side of every trailer, Premier hopes to turn drivers and attendants into frontline observers. The campaign is part of One More Child’s broader effort, which served 1,007 survivors in 2023 and reached 12,969 people through education, advocacy and awareness initiatives.

What This Means for Drivers

CDL‑A holders and owner‑operators will see the new decals on every load, providing a constant visual cue to spot suspicious activity. If a driver encounters a potential trafficking scenario, the “See it, Say it, Stop it” message offers a quick framework: observe the situation, report it to authorities, and help victims get assistance. The decals also give drivers a ready reference for the hotline, streamlining the reporting process.

Fleet managers can use the campaign as part of their safety and compliance training, ensuring crews understand their role in the national anti‑trafficking effort. The initiative aligns with FMCSA regulations that require carriers to maintain safe and lawful operations, and it demonstrates a proactive approach to community safety.

Owner‑operators, who often travel alone, can rely on the visible message to protect themselves and others on the road. The decals serve as a reminder that the trucking community can be a powerful ally against exploitation.

Industry Reaction

While Premier is the first carrier to launch a nationwide decal program, other firms are taking notice. Several trucking associations are discussing similar outreach initiatives, citing the high rate of trafficking incidents at truck stops and the unique position of drivers as first responders.

One More Child’s mobile teams, which have worked with the FBI, U.S. Marshals Service and state law enforcement, are praised for their trauma‑informed care. The nonprofit’s expansion into North Carolina, Tennessee and Ohio signals growing demand for on‑the‑go support for trafficking survivors.

Key Points

• Premier Trailer Leasing will place up to 3,000 “See it, Say it, Stop it” decals on trailers nationwide.
• Decals display the National Human Trafficking Hotline number, which received 50,123 signals in 2021.
• One More Child served 1,007 survivors and impacted 12,969 people in 2023 through education and advocacy.
• The mobile team model is active in Florida, North Carolina, Tennessee and Ohio, collaborating with federal and local law enforcement.

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