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Pilot Company Launches Veterans Day Initiative to Support Military Job Transitions

The travel center giant is matching donations to the Call of Duty Endowment while offering meal credits to service members at over 750 locations.

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Knoxville, TN — Pilot Company is marking the upcoming Veterans Day by providing complimentary meal credits to military service members and their families across more than 750 Pilot, Flying J, and One9 Fuel Network locations. The initiative aims to support the transition of veterans into the civilian workforce by raising $1 million for the Call of Duty Endowment, a non-profit organization focused on placing former military personnel into high-quality careers.

For many in the industry, the transition from active duty to the civilian sector is a common path, particularly for those seeking a CDL-A driver position. Pilot Company’s partnership with the Call of Duty Endowment has already facilitated employment for over 5,500 veterans since 2019. The company is currently incentivizing donations by matching contributions up to $100,000, with the goal of funding the placement of another 1,600 veterans into the workforce.

Brian Ferguson, an Air Force veteran and the chief merchant at Pilot Company, emphasized the importance of these programs for those leaving the service. Between November 10 and November 12, veterans can claim a meal credit worth up to $12 through the myRewards Plus app. This verification process, managed through ID.me, also grants users access to a permanent 10% discount on food and beverages at participating locations, a benefit that remains relevant for any OTR truck driver navigating the road year-round.

What This Means for Drivers

Owner-operators and company drivers who served in the armed forces should ensure their myRewards Plus app is updated and verified via ID.me before the holiday weekend begins. The meal credit is flexible, meaning any unused balance can be applied to future food or drink purchases during the promotional window. This program serves as a tangible way for trucking companies hiring veterans to demonstrate support beyond simple slogans, providing direct financial relief to those currently on the road.

Industry Reaction

The commitment to veteran employment remains a cornerstone for many large carriers and fuel networks within the logistics sector. By aligning with the Call of Duty Endowment, Pilot Company is addressing the critical need for post-military placement programs. This type of corporate engagement is increasingly vital as the industry continues to recruit skilled professionals who possess the discipline and technical background required for success in modern trucking operations.

Key Points

  • Pilot Company is providing a $12 meal credit to veterans via the myRewards Plus app.
  • The company aims to raise $1 million for the Call of Duty Endowment to assist veteran job placement.
  • Donations are being collected at travel centers through a point-of-sale roundup program.
  • Verified military members gain a permanent 10% discount on food and drinks at Pilot and Flying J locations.

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Photo by Tom Fisk on Pexels

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Pete Lindqvist
Fleet technology correspondent covering ELDs, telematics, autonomous trucking, and the gear that's changing life in the cab. Pete holds an active Class A CDL and tests equipment on working routes.