Cherry Hill, New Jersey — NFI Industries continues to refine its approach to recruiting and retaining female CDL-A drivers by implementing 24/7 dispatch safety protocols and direct driver feedback groups. Kaitlyn Cambria, recruitment marketing manager at NFI, detailed these operational strategies during a recent appearance on Radio Nemo's She Drives program, emphasizing that carrier support must extend far beyond standard recruitment promises.
The carrier's strategy centers heavily on practical security measures for drivers navigating long-distance routes across the country. NFI maintains round-the-clock dispatch availability so that drivers operating heavy-duty freight have immediate communication channels open at all hours. Cambria highlighted a specific instance where a female driver utilized the 24/7 dispatch connection to stay on the phone during a routine rest stop until she was safely inside the building, illustrating the day-to-day realities female OTR truck drivers face regarding personal security.
Beyond immediate dispatch assistance, NFI runs a regional focus group composed of female drivers spanning Pennsylvania, New Jersey, and New York. This group meets regularly to evaluate current operational policies and suggest practical improvements for the fleet. According to Cambria, gathering direct input from both new hires and veteran drivers allows the company to adjust its internal procedures and shape recruitment marketing around authentic driver experiences rather than corporate talking points.
What This Means for Drivers
For professional truck driver jobs seekers evaluating different carriers, safety infrastructure remains a decisive factor in fleet selection. NFI's model demonstrates how major logistics fleets are attempting to address personal security concerns that frequently impact driver retention among women in the trucking industry. Owner-operators and company drivers alike benefit when carriers provide reliable communication channels and active feedback loops that influence company policy.
Industry Reaction
Finding qualified CDL-A driver talent remains a persistent challenge for major trucking companies hiring across the United States, forcing fleets to look closely at internal culture and support systems. Industry advocates consistently point out that recruitment marketing must be backed by tangible operational changes on the ground to reduce turnover. By integrating real-world driver feedback directly into marketing campaigns and daily dispatch operations, carriers like NFI are attempting to bridge the gap between recruitment promises and actual driver experiences.
Key Points
- NFI Industries utilizes 24/7 dispatch support to ensure female drivers maintain constant communication during vulnerable stops.
- A dedicated regional focus group covering Pennsylvania, New Jersey, and New York provides ongoing feedback on fleet policies.
- Recruitment marketing strategies are built directly from the real-world experiences of current company drivers.
- The carrier aims to improve overall retention by actively incorporating driver ideas into operational procedures.
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