Chicago, IL — The American Trucking Association announced a series of themed events for National Truck Driver Appreciation Week, running from September 14 to 20, encouraging carriers to spotlight their drivers.

Every September the freight industry pauses to salute the people who keep America’s economy moving. National Truck Driver Appreciation Week (NTDAW) offers shippers, fleet managers and carriers a chance to step away from the daily grind and give drivers the recognition they deserve. The week’s observances provide a framework for celebrating the dedication that keeps supply chains strong and goods flowing across the country.

ATA’s calendar begins Monday with Burgundy and White Day, a color‑coordinated push that asks terminals, cabs and offices to don the association’s official colors. Drivers are encouraged to share photos on social media, creating a wave of visibility that can strengthen team culture. Tuesday’s Treat a Trucker day invites carriers to provide complimentary breakfasts, snacks or refreshments at terminals or truck stops, adding personalized notes or branded tokens to make the gesture memorable. Wednesday’s WIM Wednesday, “Driven to Lead,” spotlights women in trucking by supporting the Women In Motion webinar, which shares inspiring stories and industry insights; raffles and gift‑card giveaways add extra incentive for participation.

What This Means for Drivers

For CDL‑A drivers and owner‑operators, the themed activities translate into tangible morale boosts. A simple breakfast stop can cut a long haul day’s stress, while a public display of appreciation helps drivers feel valued beyond the payroll. OTR truck drivers who spend weeks on the road may find the weekly shout‑outs a reminder that their work is noticed. For fleet managers, the events offer a low‑cost, high‑impact way to improve retention, reduce turnover, and reinforce a culture of safety and teamwork.

Industry Reaction

Carriers nationwide are gearing up to participate. Freight brokers and logistics firms have announced plans to host live streams of the Women In Motion webinar, while major fleets such as J.B. Hunt and Schneider Logistics have pledged to supply breakfast boxes at their hubs. Shippers have echoed the sentiment, noting that driver appreciation can improve on‑time delivery rates. The industry community recognizes that a motivated driver base is essential for meeting the growing demand for truck driver jobs and for staying competitive amid FMCSA regulation changes.

Key Points

• National Truck Driver Appreciation Week runs from September 14 to 20, 2026.
• ATA’s themed days include Burgundy and White Day, Treat a Trucker, and WIM Wednesday.
• Carriers can boost morale by providing free meals, branded items, and social media shout‑outs.
• Participation helps retain CDL‑A drivers, owner‑operators, and OTR truck drivers amid a competitive job market.

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