Louisville, Kentucky — The Mid America Trucking Show (MATS) has opened registration for its March 26-28 event at the Kentucky Exposition Center, offering a Share and Win contest that could net drivers up to $6,000 in prizes.

For truck drivers, owner‑operators and fleet managers, the timing of the show is critical. The event draws thousands of OTR truck drivers and CDL‑A holders each year, and the new promotion is designed to ease the financial burden of travel and lodging. Registration is free until the end of February, giving drivers the opportunity to secure a spot early and then enter the contest for a chance to win valuable prizes.

The contest, announced by Toby Young, president of MATS, requires participants to register between December 1 and February 27, post the “I’m attending” graphic, and share the weekly post. Winners are selected each week and announced on MATS’ social media pages, with three grand prize winners named on February 27. The prizes include six nights of free hotel stays, $2,800 in cash awards, VIP access to the 2026 show, and parking passes that cover the entire event. The full rules and downloadable graphic are available at truckingshow.com/share.

What This Means for Drivers

For CDL‑A drivers and owner‑operators, the Share and Win contest offers a tangible way to offset travel costs. A six‑night hotel stay can save a driver up to $1,200 in lodging, while the $2,800 cash award can cover registration fees, fuel, and other expenses. VIP access grants priority entry and exclusive networking opportunities, which can be especially valuable for those looking to secure new contracts or connect with trucking companies hiring. The parking passes eliminate the hassle and expense of finding and paying for a spot at the Kentucky Exposition Center.

Industry Reaction

While the source does not cite specific responses from carriers or advocacy groups, the promotion aligns with a broader trend of events offering incentives to attract attendees. By providing financial relief and networking perks, MATS positions itself as a driver‑friendly platform that supports the community of truck drivers, owner‑operators and fleet managers seeking truck driver jobs and OTR opportunities.

Key Points

• MATS runs March 26‑28 at the Kentucky Exposition Center.
• Registration is free through February 28.
• The Share and Win contest offers up to $6,000 in prizes, including hotel stays, cash, VIP access and parking.
• Eligibility requires registration between December 1 and February 27 and sharing the “I’m attending” graphic.

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