Greensboro, NC — Mack Trucks has officially opened submissions for its 2027 calendar contest, inviting owner-operators and fleet managers to showcase their working equipment. The company set an early entry deadline for March 31, aiming to capture the most rugged and reliable trucks currently in revenue service across the country.
This annual competition moves beyond the polished show trucks often found at trade shows, focusing instead on the machines that handle the daily grind of the industry. By highlighting trucks that earn their keep, Mack aims to document the real-world application of its fleet, from heavy-haul work to regional distribution. The contest is a significant opportunity for any CDL-A driver or owner-operator who takes pride in maintaining a rig that proves its worth on the road every single day.
David Galbraith, Mack’s vice president of global brand and marketing, noted that the expansion of categories is designed to better reflect the diverse operating environments drivers face. The 2027 edition introduces specific themes including "Built for Toughest Jobs," "Built for Versatility," "Built for the Long Haul," and "Alternative Fuels." These join the classic "Old Bulldogs Hard at Work" category, alongside model-specific segments for the Mack MD, LR, and TerraPro series.
What This Means for Drivers
Getting your rig featured in the official calendar provides significant exposure across Mack’s social media channels, which currently reach an audience of over 1,000,000 followers. Winners receive a professional, high-end photo shoot of their truck, which serves as a permanent testament to their commitment to the trade. Many trucking companies hiring today look for this kind of professional pride in their fleet, making it a strong talking point for owner-operators looking to distinguish themselves.
Industry Reaction
The move to highlight working trucks resonates with the broader community of OTR truck driver professionals who prioritize durability over aesthetics. While many manufacturers focus on marketing concept vehicles, Mack’s decision to center the contest on revenue-generating equipment aligns with the practical needs of the American freight industry. For those currently seeking new truck driver jobs, this visibility underscores the brand loyalty and equipment support that remains a staple of the heavy-duty sector.
Key Points
- Early entry for the 2027 Mack Calendar Contest closes on March 31.
- Public voting is scheduled to run from April 1 through April 30.
- Winners will be officially announced by May 30.
- Participants can cast one vote per day, per category, via the official contest website.
Looking for a better trucking job? US Trucker's free job-matching service connects CDL-A drivers, OTR drivers, regional drivers, and owner-operators with 500+ top US carriers. Leave your details in the form on this page and a recruiter will call you within one business day. Trucking companies are hiring now.