Greensboro, N.C. — Mack Trucks announced the start of its 2025 Truck Calendar Contest, calling on drivers and fleet owners to submit images of their working Mack trucks for a spot in the company’s annual calendar.

The contest, a staple of Mack’s brand outreach, returns as the manufacturer marks its 125th anniversary in 2025. This year’s edition adds a historic twist: the oldest Mack still hauling freight will automatically qualify for a calendar feature, provided the vehicle remains in revenue‑generating service.

Entries open on March 18 and close at the end of the submission window, with online voting running from April 1 through April 30. Participants can earn 125 bonus votes by entering before April 1, and an additional 125 votes for attaching a video to their photo submission. Mack will announce daily “Bonus Vote Days” on its social channels, where votes may count double or triple. The 2024 contest drew more than 170,000 votes from 185 entries, underscoring the fierce competition drivers can expect this year. Winners will be revealed in early May and will receive a professional photo shoot for the calendar month they represent.

What This Means for Drivers

Owner‑operators who submit a qualifying truck gain exposure to Mack’s 700,000‑plus social‑media followers, a promotional boost that can translate into new business opportunities. CDL‑A drivers in fleets that field Anthem, Granite, Pinnacle, TerraPro, LR or MD models can see their rigs highlighted alongside the brand’s heritage vehicles, reinforcing the value of maintaining a well‑kept Mack on the road. The contest also rewards active service; trucks parked as museum pieces or show cars are ineligible, keeping the focus on trucks that generate revenue today.

Industry Reaction

Trucking firms across the Midwest and South have praised the contest as a clever way to celebrate equipment longevity while encouraging drivers to showcase their rigs. A spokesperson for a regional carrier in Texas noted that the visibility can help attract new drivers and reinforce loyalty among existing OTR truck driver crews. Industry observers see the bonus‑vote incentives as a nod to the growing importance of digital engagement in fleet marketing.

Key Points

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• Contest runs March 18–April 30 for submissions, with voting April 1–30.
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• Oldest Mack still in revenue service automatically qualifies for a calendar spot.
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• Bonus votes: 125 for early entry, 125 for video, plus social‑media “Bonus Vote Days.”
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• Categories cover Anthem, Granite, Pinnacle, TerraPro, LR, MD and a legacy model group.
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Photo by Kristopher Hines on Pexels