Chicago, IL — Love’s Travel Stops announced a month‑long promotion for truckers, extending the National Truck Driver Appreciation Week into the entire month of September. The chain’s loyalty program, My Love Rewards, will deliver free consumables, bonus points, and meal discounts to drivers who stop at any Love’s location.
Truckers have long counted on travel stops for fuel, food, and a brief respite from the road. Love’s, the largest network of truck stops in the United States, has positioned itself as a key partner for CDL‑A drivers, owner‑operators, and fleet managers. By offering targeted incentives, the company aims to recognize the hard work that keeps the nation’s freight moving.
Shane Wharton, president of Love’s, said the company is “honoring the grit and sacrifice of professional drivers.” The promotion includes a free Love’s‑branded consumable product worth up to $5—water, candy, snacks, or trail mix—available to all My Love Rewards members. Drivers can also earn $10 in points for an oil change and preventative maintenance at any Love’s Truck Care or Speedco location. Both offers activate with a single tap on the special offer email sent on September 1.
From September 11 to 15, Love’s will provide fresh‑food discounts. An oil change during that window entitles the driver to a complimentary hot sandwich, bowl, or fresh salad. For a limited time, a 3‑pack of gloves purchased for $9.99 comes with a free Love’s hat. Additionally, My Love Rewards members who fill up 50 gallons or more of commercial diesel receive free fountain drink refills and access to showers.
What This Means for Drivers
CDL‑A drivers and owner‑operators can plan stops around the promotion, reducing daily operating costs. A free $5 consumable saves a few dollars on the road, while the $10 reward point boost can offset future maintenance expenses. The hot‑meal offer during the oil‑change window means drivers can eat a fresh sandwich or salad instead of relying on vending machines, improving nutrition on long hauls. The free hat and glove deal adds a small but appreciated perk for those working in colder climates.
Fleet managers may use the promotion to incentivize drivers to schedule regular maintenance at Love’s, ensuring vehicles stay on the road longer. The free showers for large fuel purchases encourage drivers to refuel at Love’s, potentially reducing fuel‑stop fragmentation.
Drivers who rely on the My Love Rewards app can track points and redeem offers without leaving the road. The streamlined process—activate via email, collect points, claim free food—fits into the tight schedules of OTR truckers and regional haulers alike.
Industry Reaction
Trucking groups and carriers have welcomed the extended appreciation month. A spokesperson for a regional carrier noted that “offers like these help keep our drivers motivated and satisfied.” The promotion aligns with FMCSA regulations that encourage safe, well‑rested drivers, as a free hot meal and shower can improve rest quality before the next leg of a trip.
Owner‑operators, who often operate on thin margins, see the value in the $5 consumables and the free hat. “Every dollar counts,” said an owner‑operator who uses Love’s regularly. “Having a free sandwich or a fresh salad after a long haul is a real morale boost.”
Key Points
- Free consumables up to $5 for My Love Rewards members.
- $10 reward points for oil change and maintenance at Love’s Truck Care or Speedco.
- Free hot sandwich, bowl, or salad with oil change from Sept. 11‑15.
- Free Love’s hat with 3‑pack gloves for $9.99.
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