Dallas, Texas — FreightLine Logistics announced on September 10, 2026 that it will roll out a comprehensive customer relationship program designed to improve client satisfaction and keep drivers on the road longer.

The move comes after a survey of 1,200 shippers revealed that 67 percent cited poor communication and inconsistent delivery times as the top reasons for switching carriers. FreightLine’s CEO, Maria Gonzales, said the company’s new approach will focus on respectful communication, high‑quality service, reliable commitments, and proactive problem solving.

Under the initiative, drivers will receive quarterly training on FMCSA‑compliant communication protocols, and the company will invest $200,000 in a digital dashboard that tracks on‑time performance and allows shippers to submit real‑time feedback. A pilot program launched in July with 150 drivers in the Midwest has already shown a 12 percent increase in repeat business for participating carriers.

What This Means for Drivers

CDL‑A holders and owner‑operators who participate will have access to a new “Client Care” certification that can be added to their profiles on US Trucker’s job‑matching platform. Trucking companies hiring OTR drivers now report a higher retention rate when drivers complete the program. The training also covers how to ask effective questions to uncover shipment nuances, a skill that can reduce costly detours and improve route efficiency.

Industry Reaction

The American Trucking Association welcomed FreightLine’s initiative, noting that respectful language and prompt responses are key to building long‑term relationships with shippers. A spokesperson for the Owner‑Operator Association highlighted that the program’s focus on gratitude and proactive service could set a new standard for customer engagement across the industry. Other carriers are watching closely, as the program’s success could influence FMCSA regulations on driver‑shipper communication.

Key Points

• FreightLine’s initiative launched on September 10, 2026, with a $200,000 investment in training and technology.
• Survey data shows 67% of shippers value communication and on‑time delivery.
• Drivers who complete the “Client Care” certification can boost their profiles on US Trucker’s job‑matching platform.
• Owner‑operators report higher retention rates when they adopt proactive service practices.

Looking for a better trucking job? US Trucker's free job-matching service connects CDL‑A drivers, OTR truck drivers, regional drivers, and owner‑operators with 500+ top US carriers. Leave your details in the form on this page and a recruiter will call you within one business day. Trucking companies are hiring now.

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