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Freight Volume Climbs Ahead of Holiday Rush

Latest data shows a surge in load posts as the industry prepares for the July 4 holiday push, though capacity remains a significant variable for owner-operators.

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PORTLAND, OR — Freight market activity saw a notable uptick leading into the July 4 holiday, with total load posts on the DAT One network climbing 6% to reach 2.26 million. This surge in volume coincides with a 14% increase in truck posts, which hit 260,189, effectively leveling out the load-to-truck ratios compared to the same period in previous years.

The current market environment reflects a mixed bag for the average CDL-A driver. While national van linehaul rates on top lanes reached $2.02 per mile—a 2-cent increase over the prior week—other segments struggled to maintain similar momentum. Midwest states, which serve as a bellwether for the broader industry by handling nearly 45% of national load volume, saw outbound spot rates climb to $1.90 per mile. This figure remains 21 cents above the national average, providing a small but necessary buffer for those operating in the region.

Data provided by DAT iQ analyst Dean Croke highlights that while dry van loads rose 3% to 988,846, reefer volumes actually pulled back by 4% to 420,875. The produce season has been particularly sluggish, with volumes currently 19% behind last year’s pace. California, often a major driver of reefer demand, is seeing a significant 30% drop in truckload volumes compared to this time last year. Conversely, flatbed activity spiked 15% to 852,144 loads, though equipment availability surged even faster by 29%, putting downward pressure on rates.

What This Means for Drivers

Owner-operators should anticipate tighter margins in the reefer sector as high-volume markets like Phoenix, Atlanta, and Dallas experience double-digit declines in load posts. Drivers looking for consistent revenue should monitor the flatbed sector, where high activity is currently offset by an influx of available equipment. Those searching for new truck driver jobs should prioritize carriers with diversified freight bases to avoid the volatility associated with the current slow produce season.

Industry Reaction

Industry analysts maintain that the current rate environment remains highly sensitive to seasonal demand fluctuations. With the traditional pre-holiday surge failing to materialize at historical levels in the reefer segment, carriers are adjusting their network strategies to mitigate the impact of reduced regional freight. The stabilization of van rates at $2.07 per mile suggests that while capacity is abundant, the fundamental demand for dry van goods remains resilient enough to prevent further erosion of current spot market earnings.

Key Points

  • Total load posts on DAT One rose to 2.26 million, a 6% weekly increase.
  • Average linehaul rates for the top 50 van lanes hit $2.02 per mile.
  • Reefer volumes are currently down 4%, trailing last year’s produce season pace by 19%.
  • Flatbed equipment availability surged 29%, causing a slight 1-cent dip in average linehaul rates to $2.18 per mile.

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Photo by Abhishek Navlakha on Pexels

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Pete Lindqvist
Fleet technology correspondent covering ELDs, telematics, autonomous trucking, and the gear that's changing life in the cab. Pete holds an active Class A CDL and tests equipment on working routes.