Atlanta, GA — FedEx Corp. has become the first sponsor of the American Trucking Association’s Women In Motion (WIM) program, a partnership set to achieve ATA council status early next year.
The WIM initiative was launched to build a network that empowers women at every level of the transportation industry. Its core mission is to connect female truckers, provide mentorship, and promote collaborative learning, creating a supportive environment where women can share challenges and celebrate successes. The program’s vision is to transform trucking into a more inclusive community that values the contributions of all drivers.
Chris Spear, ATA President and CEO, said the partnership marks a “significant stride in advancing opportunities for women.” WIM co‑chair Sarah Rajtik, ATA’s chief operating officer, welcomed the collaboration, noting that the overwhelming response from members confirms the timing is right. FedEx Express senior vice president Lisa Lisson added that the company’s own efforts to break the male‑dominated mold align perfectly with WIM’s goals, and she expressed excitement about supporting ATA’s mission.
What This Means for Drivers
The WIM partnership will create new networking events specifically for female CDL‑A drivers, OTR truckers, and owner‑operators, giving them access to industry mentors and career guidance. The program will also sponsor training workshops that cover FMCSA regulations and safety standards, helping women stay compliant and confident on the road. As a result, trucking companies hiring women can tap into a more diverse talent pool, potentially improving recruitment and retention for female drivers across the country.
Industry Reaction
Across the sector, carriers and driver groups are watching the initiative closely. Many trucking companies hiring now see WIM as a way to attract and retain top talent, especially as the industry faces driver shortages and a growing demand for inclusive workplaces. The collaboration has already sparked conversations about expanding mentorship programs and creating more opportunities for women in leadership roles within fleets.
Key Points
- FedEx is the inaugural sponsor of the Women In Motion program.
- ATA plans to elevate WIM to council status early next year.
- Program focuses on mentorship, networking, and advocacy for women CDL‑A drivers and owner‑operators.
- FedEx Express senior VP Lisa Lisson emphasized alignment of missions and commitment to breaking industry gender barriers.
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