McDonough, Georgia — The Bennett Family of Companies, a woman-owned logistics provider certified by the Women’s Enterprise Business Council, operates 14 affiliated companies delivering global supply chain management. Behind the corporate structure, leadership focuses heavily on driver retention through unique perks, connecting CDL-A drivers and owner-operators directly with motorsports, country music, and community outreach.
Kris Rzepkowski, Bennett’s vice president of marketing and communications, details how the McDonough-based fleet uses high-profile sponsorships to reward hardworking drivers. The company’s motorsports division includes backing Austin Hill in the NASCAR Xfinity Series driving the No. 21 Chevrolet Camaro ZL1 for Richard Childress Racing, alongside involvement in Trans Am, SVRA road racing, and National Tractor Pullers Association events.
Beyond the race track, Bennett maintains a deep connection to trucking culture through a partnership with independent country music artist Tony Justice. Justice, known for albums celebrating the American truck driver, has performed at multiple company symposiums and driver appreciation events while collaborating on charitable causes like breast cancer research fundraising with Susan G. Komen.
What This Means for Drivers
For independent contractors and company drivers evaluating trucking companies hiring in today's market, corporate culture and driver appreciation programs often make the difference in long-term retention. Bennett integrates its OTR truck drivers and owner-operators into exclusive VIP trackside experiences at venues like Martinsville Speedway and the Indianapolis Motor Speedway. These hospitality initiatives aim to provide tangible recognition for safe miles and dedicated service rather than standard corporate lip service.
Industry Reaction
Fleets across the transportation sector increasingly lean into experiential marketing and lifestyle partnerships to combat high turnover rates among professional drivers. By aligning with motorsports and roots music, carriers attempt to foster a stronger sense of community and brand loyalty among drivers who spend weeks away from home over-the-road.
Key Points
- The Bennett Family of Companies includes 14 WBENC-certified operating entities based out of McDonough, Georgia.
- Bennett sponsors NASCAR Xfinity Series driver Austin Hill, using race weekends to reward top-performing drivers with VIP access.
- Truck driver and country artist Tony Justice partners with Bennett on album releases, tour bus wraps, and charitable fundraising.
- Driver appreciation events feature specialized activities including social media influencer panels and race-themed entertainment.
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