Manchester, New Hampshire — Advantage Truck Group (ATG) has extended its Haulin’ 4 Hunger initiative by forming a new alliance with Meals on Wheels of Hillsborough County. On June 25, staff from the ATG Manchester dealership transported 1,040 breakfast bundles to this organization and Families in Transition. Each package was engineered to sustain up to eight individuals, containing breakfast sandwiches, English muffins, cereal, peanut butter, and fresh produce. This specific delivery marks a significant milestone in the program’s evolution beyond its traditional annual December donations.

The expansion addresses a persistent gap in food security across New England, where demand for emergency assistance remains elevated year-round. In New Hampshire alone, roughly one in seven children and over ten percent of seniors face food insecurity. These statistics underscore the urgency for reliable food sources, particularly for older adults and individuals with disabilities who often rely on pantry bags to stretch resources between scheduled meal deliveries or during unexpected crises.

Kristin Kostecki, Vice President of Meals on Wheels of Hillsborough County, emphasized that such donations provide immediate relief when shelves are empty. Kevin G. Holmes, President and CEO of ATG, noted that the program reflects a collaborative effort among employees, customers, and partners to bridge the gap for those struggling to secure meals. The initiative also includes quarterly nonperishable deliveries to pantries near dealerships in Massachusetts and Vermont, supported by partners like Cummins, UniBank, and Dennis K. Burke.

What This Means for Drivers

For CDL-A driver applicants and owner-operators, corporate social responsibility initiatives like Haulin’ 4 Hunger signal a growing focus on community stability within the trucking sector. Fleet managers and hiring managers at trucking companies hiring new talent are increasingly looking at how dealerships and logistics firms invest in the regions where their employees live and work. This type of outreach can improve employee retention and satisfaction, factors that directly influence the availability of skilled drivers in the OTR truck driver market. By supporting local food banks, companies help maintain the economic health of the communities that supply the workforce, creating a more stable environment for commercial vehicle operations.

Industry Reaction

Sarah Harrington, ATG’s Director of Marketing, highlighted that employee volunteers are the backbone of the program, dedicating personal time to sort, package, and deliver food. This grassroots approach resonates with the broader industry, where many carriers are seeking ways to engage their workforce beyond the wheel. The participation of major business partners, including Global Partners and SelecTrucks of New England, demonstrates a cross-sector commitment to addressing food insecurity. As the program expands, ATG aims to increase the number of meals delivered, setting a precedent for other logistics firms to follow in their community engagement strategies.

Key Points

• ATG delivered 1,040 breakfast bundles to Meals on Wheels and Families in Transition on June 25.
• Each bundle includes fresh produce and prepared foods designed to feed up to eight people.
• The program supports food banks in New Hampshire, Massachusetts, and Vermont through quarterly and annual donations.
• Employee volunteers play a central role in organizing and distributing the food assistance.

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